Lonsdale Designs Packaging for Desperados Sunlight: A New Offer For An Iconic Brand

Lonsdale Designs Packaging for Desperados Sunlight: A New Offer For An Iconic Brand

Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]

Desperados Turn Dance Steps into Epic Party Rewards

Desperados Turn Dance Steps into Epic Party Rewards

New app created by We Are Pi launches with epic mixed media promo film by Henri + Diego through 1stAveMachine Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations. All Desperados fans need to do is download the Desperados Dance Club app, […]

Desperados Collaborates with 8 Emerging Artists on new Campaign Conceived by Serviceplan France

Desperados Collaborates with 8 Emerging Artists on new Campaign Conceived by Serviceplan France

The new Desperados campaign ‘Mix of Flavours’ confirms the brand’s commitment to art and street culture by putting a crew of 8 emerging artists in the spotlight. The artists were discovered following a shout out on the brand’s Instagram account about the project. Desperados (HEINEKEN group) aims to give new talents with varied backgrounds and […]