Coca-Cola Announces New ‘One Brand’ Global Marketing Approach
![Coca-Cola Announces New ‘One Brand’ Global Marketing Approach Coca-Cola Announces New ‘One Brand’ Global Marketing Approach](https://marcommnews.com/wp-content/uploads/2016/01/carma_09_withtagline-701x394.jpg)
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: âTaste the Feeling.â Chief Marketing Officer Marcos de Quinto, who unveiled the âone brandâ approach at a media event in Paris, said the strategy extends the equity and […]