Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]

Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]

Brands are wasting budget on ‘annoying’ ads that do more harm than good, new YouGov survey finds

Brands are wasting budget on ‘annoying’ ads that do more harm than good, new YouGov survey finds

YouGov/Picnic UX survey shows 70% of people find digital adverts annoying – and that bad user experience is doing real damage to brands More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that […]

Peak performance: Meta’s advertising rates plummet and spending on Reels soar

Peak performance: Meta’s advertising rates plummet and spending on Reels soar

As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President

GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President

GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide […]

Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]