Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself.  A leader in specialised, high-impact formats, Inskin delivers […]

Bloomberg Media Group launch an innovative ad solution breaking new ground in display advertising

Bloomberg Media Group launch an innovative ad solution breaking new ground in display advertising

Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]

67% of digital display to be sold programmatically by 2019, according to Zenith

67% of digital display to be sold programmatically by 2019, according to Zenith

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]