Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]
This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
Dove, the world’s largest self-esteem education provider, is inviting women to rip up the rules and let go of the ‘pursuit of perfect’ when setting their 2025 new year’s resolutions. This new year, Dove is asking women to break free from limiting beauty standards by setting a #NewYearsUnresolution for 2025. Participants have been encouraged to […]
The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand […]
The campaign follows new research from Dove showing the alarmingly early stage at which Black girls experience hair discrimination from as early as five years of age
Dove Launches New “As Early As Five” Campaign To Highlight How Early Race-Based Hair Discrimination Starts
Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
