DOVE’S #NEWYEARSUNRESOLUTION CAMPAIGN INVITES WOMEN TO REDEFINE NEW YEAR’S RESOLUTIONS

DOVE’S #NEWYEARSUNRESOLUTION CAMPAIGN INVITES WOMEN TO REDEFINE NEW YEAR’S RESOLUTIONS

Dove, the world’s largest self-esteem education provider, is inviting women to rip up the rules and let go of the ‘pursuit of perfect’ when setting their 2025 new year’s resolutions. This new year, Dove is asking women to break free from limiting beauty standards by setting a #NewYearsUnresolution for 2025. Participants have been encouraged to […]

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

The initiative brings messages in several foreign languages to the streets, aiming to combat the objectification of the female body by visitors According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand […]

Ogilvy Appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]