DPG Media Advertising integrates Brand Metrics’ brand lift technology within its Ad Manager platform

By on    AdTech, Agency, Latest  

DPG Media Advertising integrates Brand Metrics’ brand lift technology within its Ad Manager platform

Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]

VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time

By on    AdTech, Agency, Latest, Media  

VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time

It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]