Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]

Macmillan announces ambitious new brand strategy and identity

Macmillan announces ambitious new brand strategy and identity

Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]