Chase today launches a major new advertising campaign and brand platform, designed to inspire customers to realise the potential of their money. The new platform and campaign – which comes three years after Chase‘s launch in the UK – signifies the next step in Chase’s growth as it continues to broaden its product offer and supports a […]
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
The appointment of the former Activision Blizzard creative leader signals the agency’s massive growth and innovation globally Today, creative agency network Droga5 is announcing the appointment of multi-industry leader Pelle Sjoenell as its newest Worldwide Chief Creative Officer, effective immediately. Known for his award-winning work and creative leadership at BBH Worldwide and Activision Blizzard, in […]
In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]
Damien Le Castrec, Strategy Director at Droga5, where he has worked for the past two and a half years, has been promoted to Head of Strategy to broaden and accelerate the agency’s strategic offering. The move comes as Droga5 embarks on the next stage of its growth plan – for which it will need to […]
Droga5 London’s first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role. In the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh […]
Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]
Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]
Droga5 London has named Ashley Shack as Director of Talent – a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5 London, reporting to Chief Creative Officer David Kolbusz, Chief Strategy Officer Dylan Williams and CEO […]
Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even a prized angora show bunny. But Quilted Northern isn’t any of those things. It’s just really nice toilet […]