Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com

Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]