Customers invited to ‘Make every journey epic’ in new campaign by McCann Birmingham East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator. Now in his fourth year, Miles […]
McCann Birmingham to lead on new campaign launching later this year East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights. McCann Birmingham has been on the rail operator’s roster since 2022, having previously […]
