MILES AHEAD: EAST MIDLANDS RAILWAY APPOINTS McCANN TO TAKE BRAND CHARACTER ON BOLD NEW ADVENTURE
McCann Birmingham to lead on new campaign launching later this year East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights. McCann Birmingham has been on the rail operator’s roster since 2022, having previously […]