US TV PRICING SET TO DETERIORATE FURTHER INTO DEFLATIONARY TERRITORY, ACCORDING TO ECI MEDIA MANAGEMENT’S Q3 MEDIA INFLATION UPDATE
Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]