Consumers Are Abandoning Traditional Search Faster Than Brands Expect, New Study Finds

Consumers Are Abandoning Traditional Search Faster Than Brands Expect, New Study Finds

The full 2026 AI & Search Behavior Study is available for download here. More than one-third of consumers now begin their digital search journeys with AI tools rather than Google or other search engines, signaling a fundamental shift in how people discover information, evaluate brands, and make purchase decisions. According to Eight Oh Two Marketing’s newly […]

Eight Oh Two Announces the Promotion of Caitlynn Goheen to Director of PPC

Eight Oh Two Announces the Promotion of Caitlynn Goheen to Director of PPC

Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]

Eight Oh Two Agency Celebrates Three Major Client Wins

Eight Oh Two Agency Celebrates Three Major Client Wins

New Clients Include U Beauty, Shaffer’s High Sierra Camp and Mystic Stamp Company Eight Oh Two, a premier search and performance marketing agency founded in 2008, continues to demonstrate its expertise and innovation with three exciting new client wins. Specializing in paid search, SEO, and content marketing, the agency adds U Beauty, Shaffer’s High Sierra […]