Coca-Cola Lunar New Year 2026 Campaign Bridges Southeast Asia’s Celebrations with Unified Design and Local Creative Spark
Coca‑Cola® is bringing a fresh approach to cultural marketing with a multi‑market Lunar New Year (LNY)/Tet 2026 campaign that blends regional consistency with deep local relevance across Vietnam, Singapore, and Malaysia. This year’s Lunar New Year campaign successfully carries a single cohesive festive design used across the region, while co-created with local market teams to give […]