From Tacky To Trendsetting: How To Create Covetable Brand Merch
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]