FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, […]

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign

Monumental Sports & Entertainment (MSE), one of America’s leading sports and entertainment family, launched a new brand campaign themed, ‘Raise the game. Be Monumental,” to raise awareness of the Monumental brand among fans and the broader D.C. business community. The new branding effort features the launch of a new and improved company website and new advertising campaign. […]

loyalkaspar redesigns entertainment marketing association Promax brand for the future

loyalkaspar redesigns entertainment marketing association Promax brand for the future

Since 1956, Promax has been connecting entertainment marketing professionals across the globe. But as the industry has shifted from linear to digital in recent years, the company recognized an opportunity to expand its community of marketing executives beyond the confines of traditional TV. This year, Promax launched an updated brand identity and architecture to take […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

UKTV reveals ‘Ghost Billboard’ to promote Dad’s Army: The Lost Episodes

UKTV reveals ‘Ghost Billboard’ to promote Dad’s Army: The Lost Episodes

To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has been designed […]

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Mysterious pop-up delicatessen by AKQA sets the scene for upcoming Amazon Prime Video superhero drama

Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]

McDonald’s McDelivery and Leo Burnett London interrupt the movie world in new campaign

McDonald’s McDelivery and Leo Burnett London interrupt the movie world in new campaign

McDonald’s, together with Leo Burnett London, have launched a new campaign celebrating McDonald’s McDelivery being part of late-night Movie Nights on ITV2 ITV3 and ITV4. The campaign is part of a sponsorship deal between ITV and McDelivery powered by Uber Eats, for the broadcaster’s post 9pm digital network film package secured by OMD UK. Created […]

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