NME redesigns with new look and logo

NME redesigns with new look and logo

NME has been redesigned with a new look and a new logo in a bid to assert ‘authority, credibility and depth of knowledge.’ The design has been led in-house by art director Mark Neil under new editor Mike Williams. NME last redesigned in 2010 under art director Joe Frost and former editor Krissi Murison. This […]

The Sun launches multi-million campaign to promote its Sun+ subscription package

The Sun launches multi-million campaign to promote its Sun+ subscription package

http://www.youtube.com/watch?v=t20gAL3ekn8 Sun+, The Sun’s £2 per week digital entertainment bundle, has rolled out a multi-million pound campaign following its launch earlier this year. Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety. A 30-second TV spot breaks  October 4 and positions Sun+ as ‘The Sun, and then some’ […]

Space Brings Fright Nights to Life for Thorpe Park

Space Brings Fright Nights to Life for Thorpe Park

Space has been working with Thorpe Park – home to some of the world’s finest coasters – to help bring the its annual Halloween event Fright Nights to life through  refreshed branding and communications creative. Thorpe Park guests will experience a horror movie takeover this Halloween as the Park and leading global film producer Lionsgate UK present […]

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London launches new campaign to coincide with National Poetry Day

Transport for London (TfL) has launched a ‘Travel Better London’ Poetry Initiative to coincide with National Poetry Day on 3 October. Devised by M&C Saatchi, the campaign has been created to encourage happier considerate behaviour amongst commuters with a combination of written poems forming the print element and live performances from some of the 13 […]

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

Humorous HBO Ad Exposes The Difference Between Sexy Acting And Porn

http://www.youtube.com/watch?v=EUBiOOx0Pxw To show the difference between sensual, sexy acting and porn, director Alberto Belli created a humorous ad for HBO. Titled ‘It’s Not Porn…’, it shows several budding actors raving to their friends and family about their new roles in a TV series. Initially, they are horrified of what they hear—thinking that their loves ones […]

McLaren signs partnership with YouTube to showcase creative video content

McLaren signs partnership with YouTube to showcase creative video content

The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]

Discovery Networks Launches TLC In The UK

Discovery Networks Launches TLC In The UK

Discovery Networks is launching its TLC channel in the UK, and has positioned and branded a revised version tailored for the UK market. TLC is currently broadcast in 150 countries and is viewed by over 300m households in the US, and across western and Eastern Europe according to The Discovery Channel. Design work has been […]

Facebook critics slam Nike’s Tiger Woods ad

Facebook critics slam Nike’s Tiger Woods ad

Nike’s new ad celebrating Tiger Woods’ return to the top of the world’s golf rankings has been criticised for glossing over the athlete’s public fall from grace by using the slogan, “Winning takes care of everything”. Woods returned to the golfing top spot on Monday 25 March after winning the Arnold Palmer Invitational tournament. To […]

Movie Posters That Double As WiFi Hotspots

To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]

The Sun launches sing-along ad campaign

The Sun along with Grey London and WPP’s Team News agency group, are asking you to sing your January Blues away, in their latest multichannel ad campaign.

The Sun have launched a new ad campaign, which they hope will help the nation through, what they believe is the “the most depressing” month of the year. The Sun’s marketing director Rob Painter said, “There’s no better barometer of the nation’s mood than The Sun, and we know that the start of the year […]

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