Creative industry collaborates on ‘The Great Reset’ to tackle the climate crisis and spearhead a positive ‘new normal’
• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown. • 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]