Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences solution with Equativ, the global, trusted independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]
