Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Rival, the independent integrated marketing consultancy, has appointed Kostas Voudouris as partner and chief product officer—a new position. The move underscores the consultancy’s commitment to reinventing the agency model through tech-enabled and AI-native services. With more than 15 years of experience in advertising and marketing, Voudouris has led transformative work at WPP agency, EssenceMediacom and […]
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival’s capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design […]