Government announces groundbreaking individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s #Bloodwithoutbias campaign

By on    Agency, Latest  

Announcement follows six years of campaigning by pressure group FreedomToDonate and last November’s #Bloodwithoutbias campaign from UNILAD and FreedomToDonate, created in partnership with ELVIS

Government announces groundbreaking individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s #Bloodwithoutbias campaign

Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an individualised risk-based blood donation policy – the most forward-thinking policy for gay and bisexual men in the world. FreedomToDonate has been campaigning for a fair and equal blood donation system for men who sleep with men (MSM) for almost six years, […]

UNILAD launches world’s first blood bank for gay and bisexual men

By on    Advertising, Events, Latest, Marketing, Media  

• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location

UNILAD launches world’s first blood bank for gay and bisexual men

LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year.  UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]