The global sport and entertainment marketing agency continues its international expansion by launching in Mumbai, India – with first clients Shriram Finance and Uni League Cricket – hot on the heels of Spanish and Brazilian offices earlier this year. Leading global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced […]
Adaptive streaming specialist SeenThis has announced it has opened operations in Hong Kong as part of an expansion into North Asia. The company said it has hired Angel Wong as Commercial Director, where she is charged with running digital campaigns for clients based in Hong Kong and Taiwan. Hong Kong based Wong has commercial and […]
Premier Digital Media Agency Names Rodney Perry as President of Canadian Coegi Operations Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective […]
The global programmatic curation platform continues to build momentum with three senior additions to the team Cookieless curation AI-powered programmatic platform Onetag today announces the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires, as it continues to lead the charge in smart programmatic technology that identifies the best quality […]
The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]
Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]
Independent, full-funnel media shop to service clients across the entire group of agencies Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the expansion of their newest agency brand, Swell Media. The independent media planning and buying unit joins a growing roster of MTP agencies that include VSA […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]