O Boticário reproduces the original scent of Guanabara Bay, in Rio de Janeiro, in a fragrance that underscores the urgency of the debate around threatened natural reserves
In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the bay before it was polluted and calls for better waste management and environmental preservation through the fragrance “Extinto”. The initiative will continue on to another four continents According to the UN, every year, over 2 […]