F5 Shanghai and Leagas Delaney deepen their creative alliance between China and the world As Chinese brands move from exporting products to building global brands, and international brands seek deeper cultural relevance in China, F5 Shanghai and Leagas Delaney are turning a years-long collaboration into a close cross-border creative alliance. For the new generation of […]
F5 Shanghai, a global-minded independent creative agency rooted in China, has appointed Jimyi Xu as its inaugural Director of Global Marketing & Communications. The newly created role puts Xu in charge of shaping the agency’s editorial voice across all external channels—covering media outreach, social engagement, and marketing content—to further strengthen F5’s reputation for exceptional client […]
