Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum

Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]