The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]