Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]
The work, created in collaboration with artist Alma Haser, promotes new ‘scrunch to release’ scented tissues from the brand. Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when […]
FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]
FCB London has appointed Kyle Harman-Turner as Creative Partner & Executive Creative Director. Harman-Turner will be heading up several of the agency’s biggest accounts, reporting into Chief Creative Officer, Owen Lee. In his new role, Harman-Turner will lead the Kimberley Clark business which includes Andrex and Kleenex. Having taken a freelance contract with FCB London […]
FCB London’s new campaign for National Highways features three of the animals most vulnerable to harm and death by roadside rubbish – a rabbit, hedgehog and squirrel –– standing shocked at the side of a road next to the line, “Litter kills 3 million animals a year*.” In the first wave of a three-year drive […]
Brand collaborated with agency partner FCB London and developer PRELOADED There’s a toilet training crisis in the UK. Over the last decade, the age that kids leave nappies behind has risen from 12-18 months to 3-4 years*, with more than nine in 10 teachers reporting having at least one child in class who is not […]