● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion
● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves
● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
TV campaign seeks to strengthen the nation’s love for Walkers whilst reminding fans that no other crisp brand compares ‘Britain’s Most Loved Crisps’ continues to showcase Walkers’ new brand purpose which sets out to bring levity and positivity to the nation. The new creative is the first time Walkers brings its full snacks range together in one campaign
Walkers Launches Multi-Million Pound Campaign,‘Britain’s Most Loved Crisps’, To Strengthen Love For The Brand
● Walkers hero the beloved British crisp sandwich, encouraging the nation to celebrate their crisp and sandwich combinations whatever they are ● Experiential partnership with Subway asks consumers if they want their crisps in or out of their Subs
Walkers spark nationwide crisp sandwich debate #crispIN OR #crispOUT with VCCP
To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack promotion offering a 2 for 1 KFC Meal with every pack, this weekend will see the national debut of the brand’s hotly anticipated TV ad. “Our focus for 2021 is to bring smiles back to the nation. If it doesn’t make you […]
