BBH PUTS PLAYFUL STYLE AT HEART OF NEW BRAND PLATFORM FOR F&F WITH ‘MAKES FASHION SENSE’

BBH PUTS PLAYFUL STYLE AT HEART OF NEW BRAND PLATFORM FOR F&F WITH ‘MAKES FASHION SENSE’

F&F’s fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH. The new platform, ‘Makes Fashion Sense’, is a move for F&F from value and location based, to a style focused choice. Makes Fashion Sense communicates F&F’s focus on providing high quality […]