IKEA Creates ‘Online Flea Market’ To Sell Its Second-Hand Furniture

By newsroom on October 29, 2013   Advertising, Latest, Marketing  

Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaign”, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]