Ford and AMV BBDO launch the new Ford Ranger by covering it in mud
Ford Pro is launching a Pan-European campaign for the all-new 2023 Ranger pickup truck, created in partnership with AMV BBDO. The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years. Entitled “Go Break It In”, the creative work subverts automotive category conventions by eschewing beauty shots of gleaming vehicles. The idea is that, rather like a new pair […]