Best Brands Germany 2021: Winning brands convince consumers in the “New Normal”
• 18th Best Brands Award in Germany honouring the strongest brands of the year celebrated with virtual gala • Prizes awarded to Bosch Power Tools, Alnatura, Samsung and Amazon in four new, innovative categories • New award structure reflects trends in society and marketing • Lidewij Edelkoort with keynote at the digital event
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For the 18th time, the strongest brands of the year were honored with the Best Brand Award yesterday evening which is the only study-based brand award in Germany. In a new, revised award structure, Bosch Power Tools won “Best Brand Overall,” Alnatura was honored as “Best Brand Health & Wellbeing,” and Samsung as “Best Brand Consumer Electronics. Amazon received the award for […]