Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
“The Sorry-I-Forgot-About-Vday Trip”, a campaign developed with FRED & FARID New York Love is in the air, but what happens when one partner forgets Valentine’s Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from Newark (EWR), to Paris, and the iconic Parisian pâtisserie and macaron-making experts at Ladurée, have partnered to […]