The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]

Forgotten Valentine’s Day? La Compagnie & Ladurée Save the Romance

Forgotten Valentine’s Day? La Compagnie & Ladurée Save the Romance

“The Sorry-I-Forgot-About-Vday Trip”, a campaign developed with FRED & FARID New York Love is in the air, but what happens when one partner forgets Valentine’s Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from  Newark (EWR), to Paris, and the iconic Parisian pâtisserie and macaron-making experts at Ladurée, have partnered to […]