The agency, Fred & Farid Paris, unveils a moving 3-minute short film for the French retailer La Redoute, reminding us that learning to live together is more than important than ever.
La Redoute, the historical French retailer, founded in Roubaix more than 180 years ago, has always aspired to be close to women and their families, being there throughout the ups and downs of their lives. Under the direction of Nathalie Balla and Eric Courteille, the brand has undergone certain transformations over the last five years, […]
In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone’s heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial de la Grande Guerre in Péronne, in association with FF (formerly Fred & […]
FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]
