In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

By newsroom on September 11, 2013   Advertising, Latest, Marketing  

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]