In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies
![In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies](https://marcommnews.com/wp-content/uploads/2013/09/mini21.jpg)
Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]