Regina’s first ever pan-European campaign launch from Sofidel
![Regina’s first ever pan-European campaign launch from Sofidel Regina’s first ever pan-European campaign launch from Sofidel](https://marcommnews.com/wp-content/uploads/2017/10/Schermata-2017-10-19-alle-10.16.48-701x256.png)
Ten years after its launch on the UK market, Sofidel refreshes the Regina brand with a new positioning and tag line. The brand is very well known for the Regina BLITZ paper towel and the claim “Cleaning in a flash”, which has entered the hearts and homes of Brits thanks to advertising campaigns that have […]