FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

FutureBrand Index 2018: World’s 100 largest brands ranked according to their futureproof factor

Corporate brands that combine a clear sense of purpose with the ability to deliver a complete brand experience are best placed to thrive in the future, according to the 2018 FutureBrand Index – the major perception study of the world’s biggest companies. The Index, published on October 9, re-orders PwC’s Global Top 100 – the […]