Gartner Identifies Three Steps to Align Marketing and Sales for Successful Demand Generation Programs

By newsroom on April 7, 2020   Latest, Marketing  

Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers

B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc.  “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]