With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take more responsibility within organisations when it comes to preparing for, and upholding, GDPR compliant practices. According to […]
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]
UK consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 47 percent are frustrated when companies fail to deliver relevant, personalised shopping experiences, nearly half (48 percent) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]