Tesco Mobile launches new brand platform, celebrating community connections
![BBH London Tesco Mobile launches new brand platform, celebrating community connections](https://marcommnews.com/wp-content/uploads/2024/04/TescoMobile_pvp_still_01_rec709-701x394.jpg)
Tesco Mobile has today launched a new brand platform, wryly spotlighting the advantages of being connected to the Tesco Mobile community. ‘It Pays to be Connected’ has launched nationwide across channels including TV, Social, Print and OOH. The first iteration of the campaign, created with BBH London, is a uniquely British take on Tesco Mobile’s helpfulness, […]