John McNeil Studio Takes Rodeo Style Surfside in Campaign for Apparel Brand Ariat

By on    Advertising, Latest, Marketing  

John McNeil Studio Takes Rodeo Style Surfside in Campaign for Apparel Brand Ariat

“Western Born, Island Worn” campaign explores a different side of western wear The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to […]

Ogilvy Appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

By on    Advertising, Agency, Latest, Marketing, People  

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]