Kwik Fit demonstrates its 20,000 mile guarantee with OOH activations in locations nearly 20,000 miles from the UK

Kwik Fit demonstrates its 20,000 mile guarantee with OOH activations in locations nearly 20,000 miles from the UK

New out-of-home campaign celebrates Kwik Fit’s new Bridgestone Turanza tyre’s 20,000 mile guarantee by popping up in far-flung locations Leading automotive maintenance provider, Kwik Fit and its creative agency of record VCCP are back with another hilarious, borderline absurd campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees […]

Co-op Funeralcare invites the nation to think about how to say goodbye in new campaign ‘1 Brilliant Life’

Co-op Funeralcare invites the nation to think about how to say goodbye in new campaign ‘1 Brilliant Life’

In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]

VCCP and O2 celebrate the power of connection in bold new campaign 

VCCP and O2 celebrate the power of connection in bold new campaign 

The latest campaign aims to highlight the essential role O2’s network plays in everyday life Today, O2 launches its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network.  Created by the telco giant’s creative agency of record, VCCP, ‘Near or Far.’ sets out […]

‘England, meet England’: O2 launches rousing new campaign to make the Red Roses household names

‘England, meet England’: O2 launches rousing new campaign to make the Red Roses household names

O2’s bold new work in partnership with VCCP puts England’s most successful rugby team front and centre – ahead of the upcoming home Women’s Rugby World Cup 2025. Today, long-time partner of England Rugby, O2, launches its most powerful women’s rugby campaign to date: ‘England, meet England’. Created by the brand’s long-standing creative agency of record VCCP, […]

Built with British Businesses, for British Businesses: Sage Launches Authentic Intelligence

Built with British Businesses, for British Businesses: Sage Launches Authentic Intelligence

Sage has launched its new Authentic Intelligence campaign to spotlight Sage Copilot, a powerful AI tool built specifically with and for small businesses and accountants across the United Kingdom. A bold statement of intent and a mark of category leadership in the fast-evolving world of AI. Through this campaign, Sage is pushing back against the way most people […]

“That’s How It’s Done” – Direct Line launches major new brand campaign

“That’s How It’s Done” – Direct Line launches major new brand campaign

Direct Line today announces the launch of a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done”. Going live on 21 July, the campaign highlights how Direct Line offers the best combination of speed and service for its customers. The campaign is the first by VCCP since winning the account at the end […]

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ […]