PENNY’s ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle
In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]