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Home»Posts tagged with»Give-Bag

PENNY’s ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

By newsroom on May 9, 2018   Advertising, Latest, Marketing  

PENNY’s ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

 In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]

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