Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]
UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]
Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]