Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Liquid metal grooves to Goldfrapp in ad for Apple’s iPhone 5S

Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple’s iPhone 5S, in the smartphone’s first TV ad. The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s “Ooh La […]