ASICS becomes the first sports brand to sign a dog to its ambassador roster, recognising dogs as the original exercise influencers who motivate millions to move for body and mind. ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. […]
The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]
