Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Gong cha invites bubble tea lovers into a vibrant, miniature universe to celebrate its first-to-market ‘mini’ tapioca pearls product Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global […]