Good Foods and Rival Launch Feel-Good Brand Campaign Celebrating Togetherness
Developed with integrated marketing consultancy, Rival, Good Foods is launching its first brand campaign — and it’s less about introducing the brand than putting a feeling into words. The family-run, Wisconsin-based company has built a loyal following by making food that people don’t just eat, but pass around. Dips, spreads, guacamoles, and salsas that disappear faster than expected. […]