GROUNDTRUTH follows path of success, launching pre-orders for Ed Stafford collaboration duffel bag

By on    Innovation, Latest  

GROUNDTRUTH follows path of success, launching pre-orders for Ed Stafford collaboration duffel bag

GROUNDTRUTH, a leading luggage and accessory startup creating travel bags from 100% recycled materials and captured CO2 emissions, has launched its latest campaign and product – THE 38L HYBRID DUFFLE PACK  in collaboration with renowned explorer Ed Stafford. The sustainability startup is crowdsourcing funding AND also community and pre-sale data to accurately gauge the demand […]

IAB launches ‘Gold Standard’ to clean up online advertising

By on    Advertising, Latest, Marketing, Media, Mobile  

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]