Guardian Media Group appoints Paul Kanareck as chief commercial and customer officer

By on    Latest, Media, People  

Guardian Media Group appoints Paul Kanareck as chief commercial and customer officer

Guardian Media Group today announces the appointment of Paul Kanareck as chief customer and commercial officer to lead its global reader revenues strategy. Paul has worked across digital, creative and direct-to-consumer industries for the past 20 years and has substantial experience in generating new and high growth revenues from large audiences, premium content and global […]

IAB launches ‘Gold Standard’ to clean up online advertising

By on    Advertising, Latest, Marketing, Media, Mobile  

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]