Guardian News & Media has announced that Imogen Fox has been promoted to global chief advertising officer, taking on commercial responsibility for the Guardian’s advertising business internationally. In her expanded remit, Imogen will lead on the Guardian’s global advertising strategy, collaborating with our advertising teams in the US and Australia. Imogen Fox has been chief […]
Guardian Media Group today announces the appointment of Paul Kanareck as chief customer and commercial officer to lead its global reader revenues strategy. Paul has worked across digital, creative and direct-to-consumer industries for the past 20 years and has substantial experience in generating new and high growth revenues from large audiences, premium content and global […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]